LTV/CAC for each marketing campaign

Determines how many times our marketing campaigns touch a particular customer before they convert, and attributes the value of that customer to each campaign based on custom weights. Rolls up to a fully-weighted LTV/CAC for each marketing campaign.

Supported Data Sources
About Cascade

Cascade is the number-crunching & analysis tool for professionals. Templates are easily customized to fit your business and your data in Cascade's design tool.