Multi-touch attribution model

Looks across all marketing campaigns to deliver a fully-weighted value of each campaign based on a simple multi-touch attribution model. The user determines weights they wish to put on the first, middle and last touches of a particular customer, and the model runs the numbers to deliver a fully-weighted ROI for each campaign.

Supported Data Sources
About Cascade

Cascade is the number-crunching & analysis tool for professionals. Templates are easily customized to fit your business and your data in Cascade's design tool.