Product Price Elasticity

Aggregates historical pricing experiments to determine the price elasticity of any given product. Many products have seen price changes in the past, and the model churns through purchase behavior to determine elasticity. If a product has not seen a past experiment itself, uses market basket analysis to infer price elasticity based on associated products. Relies on historical price catalogs and purchase data, outputs a list of current SKUs and elasticity for each.

Supported Data Sources
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