Sales

Sales "share of wallet" by customer

For each of our customers, we want to know how much of their spend in our category is coming to us. We link up with a CRM and outside research to determine a current share of wallet for each customer. Outputs a list of existing customers and our historical share of wallet for each for the last 3 years. Relies on one of a number of external research sources for category spend data.

Supported Data Sources
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